WEBMASTER | UX / UI DESIGN
Designing
Balance.
From the vastness of the world to the precision of a pixel. I infuse my international life experience into human-centered and sustainable technological interfaces.
Laura Kauffmann
WEBMASTER | UX / UI DESIGN
Designing
Balance.
From the vastness of the world to the precision of a pixel. I infuse my international life experience into human-centered and sustainable technological interfaces.
Laura Kauffmann
EXPLORE THE UNIVERSE
Career Path and Experience in Digital Strategy and Web Design
The Intersection of code and meaning
I am Laura Kauffmann. My journey is more than just building websites; it is a 360° exploration of the digital ecosystem. From my roots in Full Stack development to the finesse of UX/UI Design, through marketing management and communication, I have cultivated a global and decompartmentalized vision of the web.
Nourished by international life experiences, I have made adaptability and continuous learning my greatest strengths. This boundaryless curiosity allows me to assemble all my skills to design solid digital strategies where technology, design, and the human element perfectly align.
5+
30+
Years of Experience
Projects Deployed
Experiences
Coqueliko (Since 2025)
Web studio director / UX/UI Design and SEO
Expertise: Managing the digital value chain, from designing showcase and e-commerce websites (WordPress) to SEO strategy. My role encompasses responsive UI/UX interface design, technical maintenance, and functional updates, while providing close client support to sustainably strengthen the visibility of every project.
Freelance (2022 - 2025)
360° digital strategist
Expertise: Strategic support for entrepreneurs during their launch, focused on defining and prioritizing user needs to meet business objectives. Specialized in UI/UX design and WordPress development, I designed complete ecosystems blending visual identities, marketing strategies, social media, and print assets. This experience forged my versatility and business sense.
Académie C2S Dental (2022 - 2023)
Marketing and communication manager
Expertise : Responsible for marketing and digital performance, I optimized user experience and conversion funnels while deploying high-impact social media and advertising strategies (FB/IG). My work extended to the full development of an E-Learning offer (video, editing, dedicated platform) and the management of a team of two apprentices, collaborating closely with executive management to maximize results.
Manio Agence Web (2021)
Full stack Web developer (internship)
Expertise : Technical immersion in Full Stack development where I designed a custom WordPress module in PHP and SQL. This experience, guided by the SCRUM methodology, allowed me to master the entire project cycle: from conducting client meetings to writing technical specifications and financial documentation.
TRAINING and CERTIFICATIONS
Academic Foundations
L’École Multimédia
UX Design Certification (Level 6)
Ideation, functional design, and UX editorial writing.
University of STRASBOURG
Professional Bachelor’s Degree
Web development, communication, and software testing
HARD SKILLS
01
WORDPRESS EXPERT
02
UI/UX DESIGN and WEBDESIGN
03
FULL STACK
DEVELOPMENT
04
STRATEGIC SEO
05
DIGITAL STRATEGY and MARKETING
Qualities
01
Adaptability
An international legacy. My ability to quickly immerse myself in new environments and pivot in the face of technical or human challenges is the engine of my versatility.
02
Continuous Learning
Curiosity as a method. The digital world is constantly evolving, and so am I. I never stop learning to integrate the latest innovations and offer ever-more relevant solutions.
03
Strategic Agility
The intelligence of connection. Thanks to my mastery of the entire value chain (dev, design, marketing), I am able to design solid and coherent digital strategies.
What shapes my character
Off-Screen Energy
Horizons and discovery
From the wild vastness of New Zealand to the electric energy of Tokyo, traveling is a vital need for me to disconnect and connect with others. Each destination is a human adventure that feeds my curiosity.
Movement and discipline
Martial arts and fitness are my daily pillars. They have taught me mental strength, agility, and unfailing determination. Every session is a challenge to myself.
Limitless Curiosity
On paper, I explore the world through mediums like pastel, watercolor, gouache, or pencil. This artistic practice is my space for total freedom and attention to detail.
The School of Experience - 5 Countries, 1,000 Challenges
International Agility
Hover over the points to get a behind-the-scenes look at my adventures.
Takeaway : Rigor and luxury standards. From managing ski resort lodges to maintaining luxury villas, I developed an absolute requirement for detail, which I now translate into Pixel-Perfect integrations..
Takeaway : Composure and entrepreneurial spirit. Between crocodile farming, versatility at Novotel, and managing my own Pedicab business, I learned to handle the unexpected and lead projects with total autonomy.
Takeaway : Responsiveness and versatility. Moving from the rush of a bar to the rigorous management of a campsite forges a unique ability to adapt.
Takeaway : Methodical Organization. Technical maintenance in a commercial environment requires strict work structures—the basis of my approach to clean web architecture.
Takeaway : Perseverance and work ethic. Planting trees in the Scottish mountains is a school of resilience. Facing complex code, I maintain the same determination.
Exchanges and sharing
Whether it’s about UX/UI design, WordPress development, or digital strategy, I love sharing my vision of the web. Feel free to reach out to start a conversation !