Digital continuing education for dental practices.
Background :
The goal was to build a comprehensive e-learning ecosystem from the ground up for a dental training academy. This involved designing a seamless user journey from lead generation to the consumption of high-quality video modules while automating administrative and marketing processes.
I implemented :
Conversion strategy : Creation of complete sales funnels, including lead capture pages, secure payment pages, and thank-you pages.
Course structure on Systeme.io : Setup of 7 e-learning programs organized into modules and chapters for a step-by-step learning experience.
Audiovisual production : Filming, directing, and video editing in Premiere Pro, including the creation of dynamic teasers for the start of each module.
Marketing Automation: Implementation of automatic course enrollment after purchase and management of newsletter campaigns.
Results :
The C2S Academy now has a powerful, self-contained knowledge-sharing tool. Video storytelling combined with an intuitive interface allows practitioners to learn at their own pace, reinforcing the training organization’s reputation for expertise.
